In this case, look directly at the sun (and only in this case, unless you want to burn your eyes out). Actually, look directly at the diamond and you'll see it says "Sun" in every direction.
Baskin-Robbins
Here's the scoop: Famously known for its 31 flavors (supposedly so that a customer could have a new flavor every day of the month) Baskin-Robbins makes it known in their logo.