A wealthy Brazilian businessman created a stir when he released a series of photos along with a request to be buried with his Bentley. Chiquinho Scarpa knew the stunt would draw ire and grab headlines but it turned out to be a publicity stunt for an issue he found important:
“I have not buried my car, but everyone thought it absurd when I said I’d do it. It is absurd to bury their bodies, which can save many lives. Nothing is more valuable. Be a donor, tell your family”
Being an organ donor can literally save lives. Scarpa, a socialite known for his publicity stunts, wanted to raise awareness for Semana Nacional de Doação de Órgãos (National Organ Donation Week) in his home country of Brazil.
