Just a few years ago it would have been hard to get a group of tech lovers, advertisers and business people together to listen to Kim Kardashian speak.
But today the reality star managed to pull in a huge crowd as she appeared at the Palais des Festivals during Cannes Lions.
And much to the delight of everyone in attendance the app creator revealed the secret to her brand – which we all know is rather impressive.
When asked what she thought the one essential value for building a successful brand was she promptly replied: “Authenticity.”
Kim, who is expecting her second child, looked business ready wearing a stunning gold and black Balmain suit.
She was joined by her mum Kris, who sat and proudly watch her daughter stand her ground.